The promotion will see the winning brand donate to charity.
Fall Guys, the adorable, chaotic, and family-friendly battle royale game that has taken the video game world by storm, is using its popularity to help charity.
As spotted by Prima Games, the official Fall Guys Twitter account announced a promotion called “Battle of the Brands,” which is encouraging brands to bid the highest amount they’d be willing to donate for a chance to have their brand represented on an in-game costume in Fall Guys.
The “auction” will end in two weeks. The winning brand will be required to donate their bid to SpecialEffect, a charity that helps people with disabilities enjoy video games. After that point, their brand will be featured on an in-game costume.
As of this writing, the esports company G2 Esports has the highest bid, at $130,003. Previous bidders include BisectHosting (a server hosting service), YouTuber MrBeast, Tushy Bidet (a bidet company), the video game Warframe, and others.
If you want to keep up with the action, make sure to follow the Fall Guys Twitter account.
Fall Guys is available on PlayStation 4 and PC. The game is rated E for Everyone by the ESRB.
Brandy Berthelson has been writing about video games and technology since 2006, with her work appearing on sites including AOL Games, Digital Spy, and Adweek. When she’s not gaming, Brandy enjoys crafting, baking, and traveling with her husband.
