The items feature characters from Toca Boca's popular line of children's mobile apps.
Toca Boca, the maker of popular mobile apps for kids like Toca Kitchen and Toca Life: World, partnered with H&M to release a new line of kids clothing and accessories just in time for the back to school season.
The Toca Life x H&M collection features items for both boys and girls, such as sweatshirts, sneakers (including a cool set with lights in the bottom), joggers, and soft character backpacks that look more like plush animals with shoulder straps than traditional backpacks.
The items range in price from $4.99 for a Patterned Jersey Dress to $34.99 for those cool sneakers with lights. Depending on the item, they may include “interactive” details, like reversible sequins.
Items in the Toca Life x H&M collection are available now on H&M’s website, and in all H&M stores that sell kidswear.
In a statement, Sebastien Roux, Toca Boca’s art director, commented on the line:
“The essence of Toca Life is rooted in everyday life, so we made sure to represent every part of children’s day-to-day in the H&M collaboration. Maybe a kid wants their sweatshirt to reflect how they’re feeling, and partway through the day they decide they’re feeling a different way – it’s cool that their clothing can be a tool to reflect that.”
This isn’t the first time Toca Boca’s characters have shown up on clothing. For instance, Target previously released a variety of Toca Boca-themed clothing, accessories, and more in its stores, though those items are no longer available.
Top image courtesy of H&M.
Brandy Berthelson has been writing about video games and technology since 2006, with her work appearing on sites including AOL Games, Digital Spy, and Adweek. When she’s not gaming, Brandy enjoys crafting, baking, and traveling with her husband.
