Fans can virtually cook Garlic Guajillo Steak.
Chipotle Mexican Grill released a Chipotle Grill Simulator on Roblox, which can be found within the restaurant’s Chipotle Burrito Builder experience.
The Chipotle Grill Simulator will allow fans to virtually cook and taste a new option that’s available on Chipotle’s menu in the real world: Garlic Guajillo Steak.
When fans join the Chipotle Burrito Builder experience, they’ll be able to meet a virtual version of Chipotle's head chef, Nevielle Panthaky, who will take them to Chipotle’s kitchen where they can cook and “taste” the Garlic Guajillo Steak within the virtual world.
After fans create the Garlic Guajillo Steak, they’ll receive Burrito Bucks, a virtual currency they can spend on digital items on the Roblox platform, including a Chipotle Chef Coat, a Nom Nom Aura, and a Gwaa-hee-oh Tee.
Chipotle released its Chipotle Burrito Builder experience in October 2021. The metaverse experience allows Chipotle fans to roll burritos, explore a Boorito Maze, and more. The Chipotle Burrito Builder experience is available for free on Roblox.
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Top image via PR Newswire