Fans can customize their own shoes and skateboards.
Social experience platform Roblox and apparel company Vans announced the release of Vans World on the Roblox platform.
The Vans World experience was created by Vans and developers The Gang Stockholm. The experience features a virtual skatepark where fans can perform skateboarding tricks, complete daily challenges, and more.
Vans World also allows fans to customize a virtual skateboard and virtual Vans shoes, as well as spend Robux on a variety of Vans-themed avatar items, like hats and backpacks. Robux is Roblox’s premium currency.
In a press release, Nick Street, vice president of global integrated marketing at Vans, commented on the release of Vans World:
“Individual expression is deeply embedded in skate culture, and Vans has been supporting and enabling this exact type of creativity for more than 50 years. With the Vans World experience on Roblox, we are empowering creative expression in the digital world, bridging the gap between virtual and real-world fashion and sports in an accessible, inclusive way. Vans is a global icon and advocate for youth culture, and we’re thrilled to bring this authentic brand experience to the millions of Vans enthusiasts where they are — on Roblox.”
The Vans World experience is available now on Roblox.
Brandy Berthelson has been writing about video games and technology since 2006, with her work appearing on sites including AOL Games, Digital Spy, and Adweek. When she’s not gaming, Brandy enjoys crafting, baking, and traveling with her husband.
