The brand created a musical "girl group" and YouTube documentary.
After previously being released in the U.K. and Ireland, the Glo-Up Girls Dolls are now available to purchase at Target stores in the U.S. and Australia (the dolls were already available online).
The Glo-Up Girls brand is inspired by the “#GlowUp” phenomenon on social media platforms like TikTok. Each Glo-Up Girls doll is focused on the ideas of “spa” play and “self care.” There are six dolls to choose from, each with their own personality and fashion style: Alex, Rose, Sadie, Kenzie, Erin, and Tiffany.
Each doll comes with accessories like pajamas, shoes, and a sleep mask, as well as a brush that will reveal the doll’s makeup. The dolls also include beauty face masks for both the doll and the owner.
The Glo-Up Girls dolls are priced at $19.99 each. They have an age rating of 6+.
Far Out Toys, the company behind the Glo-Up Girls brand, recently created a musical “girl group” that’s inspired by the toys and Glo-Up Girls brand. The group is called “GLOTIVATION,” and it’s comprised of four members aged 12-14. The group’s first single, “Rock Your Glo,” is now available to stream on platforms like Spotify and Apple Music.
Later this month, a documentary related to the creation of the band will premier on the Glo-Up Girls TV YouTube channel. The music video for the “Rock Your Glo” single will be shown following the documentary.
The documentary will premiere on March 18, 2022 at 7 p.m. ET. You can check out the trailer above.
For more information about the Glo-Up Girls doll and brand, head over to the Glo-Up Girls website.
Brandy Berthelson has been writing about video games and technology since 2006, with her work appearing on sites including AOL Games, Digital Spy, and Adweek. When she’s not gaming, Brandy enjoys crafting, baking, and traveling with her husband.
